Representing Gender Equality through Advertisements from the Electronic Media: A Study in Discourse Analysis

Television advertisements play a significant role in shaping societal norms and values, particularly regarding gender roles expectations. In India, where television is major source of entertainment information for many people, the portrayal can significantly impact how perceived performed society. This study attempts to understand define equality advertising, using select discourse analysis tools, including speech acts, deixis, politeness theory, modality, presuppositions, vocabulary, interplay verbal visual effects. The explores from Indian media finds that theme gradually gaining prominence. paper highlight creating transforming stereotypes society constructing world acceptability those women who want create their own identities. reveals now stand up rights against substantial influencing society, whereas men also participate tasks are stereotypically assigned women. highlights language supports visuals text.